The Poona School and Home for the Blind
Branding.
A large FinTech corporate commissioned us to make icons for their corporate communication which can further be used across digital as well as print material. As a company they enable banks and other financial institutions to leverage opportunities in today’s dynamic digital world. With over a 100 icons, we aimed to simply finance and help users understand actions, steps and processes without the complexity of words.
Usually financial jargon seems to go over our heads, so how does one create icons for words and terms that seem alien to many? Exemplary research, umpteen brainstorming and finally, shaping ideas. With the idea that each activity or task is associated with either an object or an action we went ahead to create the financial icons you see.
