Multia was entrusted by Radix, the second-largest domain registry organization globally, to rebrand “.fun domains” and establish a brand identity that embodies happiness and spreads joy. Our approach involved understanding the gap between New Top Level Domains (nTLDs) and traditional domains and crafting a compelling narrative that resonates with diverse brands and businesses.
We created a vibrant and versatile brand identity, incorporating lively colors, typography, and even FUNMOJIS. The result is an infectious brand experience that connects with audiences and represents the essence of fun in all its forms. Our collaboration with strategy partners at plan-a ensured a unique and evergreen brand experience for .fun domains.
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