As Creative Director at Multia, many of you know that design is my passion. But it’s not just about aesthetics; it’s about weaving stories, stories that connect with people’s hearts and cultures. In an inspiring YouTube series Design in India: Past, Present and Future, Sujata Keshavan spoke about the Eames Report and its contribution to the discipline of Design.

This report, commissioned by the Indian government in 1958, chronicles the legendary Charles and Ray Eames’ exploration of India’s cultural landscape through the lens of design.

What struck me most was how relevant their insights remain today. The report serves as a timeless guide for Indian designers like myself, who enjoy choreographing the beautiful dance of tradition and innovation.

Here are three key lessons from the Eames Report that continue to influence my design philosophy:

• Embrace Your Heritage: India boasts a vibrant landscape of motifs and techniques. Imagine modern fashion infused with the beauty of handcrafted textiles, or traditional patterns reimagined in contemporary architecture. The possibilities are endless!
• Modernity with a Desi Touch:  Don’t be afraid to embrace the future! The Eames Report encourages a seamless blend of modern design principles with traditional techniques. Think sleek tech gadgets adorned with vibrant Indian motifs, or sustainable furniture crafted using age-old carpentry styles.
• Nurture Local Talent: India is teeming with creative minds! The Eames Report emphasizes the importance of fostering a vibrant design landscape by supporting and showcasing local talent. At Multia, we actively collaborate with local talents, fostering a space for mentorship and the exchange of ideas.

More Than Just a Report:

The Eames Report goes beyond offering insights; it’s a call to action. It reminds us to advocate for quality design education, bridge the gap between tradition and innovation, and create designs that resonate on a global stage.

P.S. Curious to learn more about the Eames Report? Check it out here: Eames Report