Website & Branding
SAF Foundation is a Non-Profit Organization formed to promote equality in education where every child has equal access and opportunity to higher education linked to his/her interest , leading to employability irrespective of the socio - economic conditions to build a safer, happier and prosperous nation.
We first helped establish a unified brand voice and helped streamline their activities in to 4 main pillars that were captured in the simplest possible way through the alphabets in our english language - ABCD. The brand tone and pillars then were used to extend the idea visually to create a unique and vibrant identity for the organisation. This has now been carried forward in to a simple and easily navigable website design.
The content on the website also carried forward the same ideology and added the much needed sense of urgency in their pursuit of achieving their vision of an empowered and educated India.
Our goal was to create an engaging content strategy and online environment for a sensitive subject matter that would drive people to act and support the activities of the foundation that can transform the lives of thousands of people. The new website is helping SAF is making it easier for supporters to help in dozens of different ways.